Watch the video of how Accenture can enable rapid deployment to new and emerging markets with this highly mobile and collaborative solution.
Visit the site.
Last Updated: Jan. 5, 2015, 12:12 a.m.
Consumers today expect more differentiated and tailored products. They quickly form opinions about important product features when making a purchase decision.
Accenture has teamed up with zSpace, an immersive display which provides natural interaction with 3D virtual objects.
In conjunction with zSpace, Accenture has created a data-driven virtual service solution which captures insights on how customers interact with virtual products and retail environments.
Using this interactive virtual approach to product testing, products that are differentiated for customer needs, interests, and preferences are faster to market and with decreased costs.
Tailored product concepts can now be rapidly tested and modified with no manufacturing costs.
Testing can even extend into retail environments to determine the best shelf placement, product adjacencies, point-of-sale material, and store flow.
Accenture's virtual service innovations are enabling rapid deployment to new and emerging markets with this highly mobile and collaborative solution.
Accenture's virtual service captures consumer insights to deliver products that are faster-to-market and more tailored for consumer demands.
For further information on this demo, please contact: